The LinkedIn post that brings customers (not just likes)

Many founders post regularly on LinkedIn and sign no customers from it. The problem is rarely frequency. It's the goal of the post: pleasing as many people as possible instead of speaking to one specific person.

The goal of a post

A post that sells doesn't chase reach. It chases one thing: your ideal customer recognising themselves and messaging you.

The five-block structure

1. 1A specific situation. "You have 3 leads who stopped replying a week ago."
2. 2What most people do. "You follow up with 'just circling back'."
3. 3Why it doesn't work. One concrete sentence.
4. 4What you do instead. The method, with a real example.
5. 5A simple invitation. "If you want the exact message I use, comment 'follow-up'."

What kills a post

• Talking about yourself before the reader's problem.
• Targeting "entrepreneurs": too broad, nobody feels concerned.
• Ending with no invitation: the reader likes it and moves on.

Turning comments into conversations

Everyone who answers your invitation gets a personalised private message. That's where the sale happens, not in the post. Reply within the hour if you can.

The number to track

Private conversations opened per post, not views. A post with 800 views that opens 4 conversations beats one with 20,000 views that opens none.