The LinkedIn post that brings customers (not just likes)
Likes don't pay the bills. A good post does one thing: get the right person to message you.
Many founders post regularly on LinkedIn and sign no customers from it. The problem is rarely frequency. It's the goal of the post: pleasing as many people as possible instead of speaking to one specific person.
The goal of a post
A post that sells doesn't chase reach. It chases one thing: your ideal customer recognising themselves and messaging you.
The five-block structure
- A specific situation. "You have 3 leads who stopped replying a week ago."
- What most people do. "You follow up with 'just circling back'."
- Why it doesn't work. One concrete sentence.
- What you do instead. The method, with a real example.
- A simple invitation. "If you want the exact message I use, comment 'follow-up'."
What kills a post
- Talking about yourself before the reader's problem.
- Targeting "entrepreneurs": too broad, nobody feels concerned.
- Ending with no invitation: the reader likes it and moves on.
Turning comments into conversations
Everyone who answers your invitation gets a personalised private message. That's where the sale happens, not in the post. Reply within the hour if you can.
The number to track
Private conversations opened per post, not views. A post with 800 views that opens 4 conversations beats one with 20,000 views that opens none.
Want your first customers found for you?
Paste your website or describe what you sell: FounderPulse finds real people who need it, writes the message for each, then gives you one action a day to sign them.
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