Writing for founders who work alone
One idea per article, tested on real days of work: how to decide what to do, how to prove it worked, how to keep going. No theory without a number attached.
Fake work: the tasks that make you feel productive
Redoing your logo, reorganising Notion, reading one more growth thread. It keeps you busy, it feels safe, and it earns nothing. Here is how to spot it.
Read the article- Focus & execution5 min read
Staying consistent alone: why 30 minutes beat one big day
Three days all in, then nothing for a week. That's not a lack of willpower: the action is too big. Here's how to shrink it until it sticks.
- Focus & execution6 min read
90-day goal: breaking it down to tomorrow morning's action
"Reach €3,000 a month by December" doesn't say what to do tomorrow. Here's how to go from the goal to the weekly number, then to today's action.
- Focus & execution5 min read
Measuring an action: the number that proves it worked
"I made good progress today" isn't a measurement. Here's how to choose, before you start, the number you'll check in the evening.
- Finding customers6 min read
Finding your first 10 customers when nobody knows you
Your first ten customers won't come from an ad or an algorithm. They'll come from conversations you start, one by one.
- Finding customers5 min read
The 3-line outreach message that gets replies
Most outreach messages talk about the sender. The ones that get replies talk about the reader. Here's the structure.
- Finding customers5 min read
Following up with a silent prospect without being pushy
A prospect who doesn't reply hasn't necessarily said no. Often they just forgot. Here's how to follow up twice, cleanly, then move on.
- Finding customers5 min read
One acquisition channel, until it stops giving
A bit of LinkedIn, a bit of email, a bit of content, a bit of ads: four half-done channels, zero readable results. Here's how to pick one.
- Pricing & offer6 min read
Setting your first price when you start alone
Your first price isn't a truth, it's a hypothesis to test. Here's how to set it properly, then correct it with the market's answers.
- Pricing & offer6 min read
Raising your prices without losing your customers
Raising prices is scary, but it's often the fastest lever to grow revenue. Here's how to do it without breaking trust.
- Pricing & offer5 min read
The dated offer: an honest reason to decide now
"I'll get back to you" is the most expensive answer in sales. A dated offer turns maybe into yes or no, without lying about scarcity.
- Pricing & offer6 min read
Rewriting your offer: sell an outcome, not hours
"10 hours of coaching" excites nobody. "Your sales page rewritten and live in 10 days" does. Here's how to make the switch.
- Retention & revenue6 min read
MRR and churn: the two numbers that show if you're really growing
You can sign customers every month and still not grow. Two numbers are enough to see it: your monthly recurring revenue and your churn rate.
- Retention & revenue6 min read
Reducing churn: everything happens in the first 30 days
A customer who leaves in month three often decided to leave in week one. Here's how to get the start of the relationship right.
- Retention & revenue5 min read
Offering a tier above to your best customers
Finding a new customer takes a lot of effort. Offering more to a happy customer takes much less. Here's how to do it well.
- Focus & execution5 min read
The 20-minute weekly review: the ritual that stops you going in circles
Without a checkpoint, a busy week looks like a useful one. Twenty minutes on Friday is enough to tell them apart.
- Focus & execution5 min read
Saying no: the 5 requests a solo founder must learn to refuse
Every yes to an off-priority request is a silent no to your revenue. Here are the ones to refuse first.
- Focus & execution5 min read
Decision fatigue: why you're exhausted without having moved forward
You're not tired because you work too much, but because you decide too much. Three rules to decide less.
- Finding customers6 min read
The LinkedIn post that brings customers (not just likes)
Likes don't pay the bills. A good post does one thing: get the right person to message you.
- Finding customers5 min read
Asking for a referral without awkwardness: the right moment and the right sentence
Your happy customers know people like them. They just don't think of mentioning you. Make it easy for them.
- Finding customers5 min read
The first line of a cold email: the one that decides everything
Your lead reads the preview, not the email. If the first line is about you, they won't go further.
- Pricing & offer6 min read
Free trial or paid pilot: the right choice for your first customers
A free trial attracts people. A paid pilot attracts customers. Here's how to choose.
- Pricing & offer5 min read
The three-tier pricing page: help customers choose, not hesitate
A single plan forces a yes or no. Three well-built plans turn the question into "which one?".
- Pricing & offer5 min read
Discounting without devaluing your offer
A badly done discount teaches customers to wait for the next one. Done well, it triggers a decision.
- Retention & revenue6 min read
The 7-question customer interview: learn instead of reassuring yourself
"Do you like the product?" teaches you nothing. These seven questions teach you why people pay you.
- Retention & revenue5 min read
Winning back a churned customer: what to say, and when
A churned customer already knows your product. Bringing them back often costs less than finding a new one.
- Retention & revenue5 min read
Getting a customer testimonial that really convinces
"Great product, I recommend it" convinces nobody. A good testimonial tells a before, an after and a number.
- Focus & execution7 min read
How to prioritize tasks as a solo founder (the One-Action Method)
Busy all day, needle unmoved. Here is the system that replaces your to-do list with one measurable action a day.
Your first customers, found for you
Paste your website or describe what you sell: in a minute, you see 3 real people who need it, with the page where they talk about it.
See my 3 people to contact