The three-tier pricing page: help customers choose, not hesitate

With a single plan, your visitor faces a binary question: do I buy or not? With three well-designed plans, the question becomes: which one fits me? That's a much easier decision.

The role of each plan

• Entry: to try with no risk, with the essentials. It reassures.
• Core: the one you want to sell to most people. It must visibly be the best deal.
• Premium: for those who want everything, faster. It makes the core look reasonable.

Splitting the features

Don't split at random. Ask what makes a customer move from one plan to the next:

• entry to core: the main outcome (often a limit that disappears);
• core to premium: speed, support, depth.

Highlight one plan only

A "Most popular" badge on the middle plan, a stronger border, the primary button. Just one. If everything is highlighted, nothing is.

What each card must show

• the price, clearly, with the period;
• who it's for, in one line;
• three to five items, not twenty;
• a button with a precise verb ("Start the trial", not "Choose").

The number to track

How sales split across the three plans. If almost everyone takes the entry plan, the core isn't different enough. If nobody takes premium, it may not be expensive enough to act as an anchor.