Saying no: the 5 requests a solo founder must learn to refuse

When you're alone, your time is your only resource. Every "yes" to a request that doesn't serve your priority is a silent "no" to what brings money in.

1. The "small" custom build

A lead wants "just one small feature" before signing. If it only serves them, it's free work disguised as a sale.

I've noted the idea. Today the offer is this one; if it doesn't work for you as is, I'd rather tell you honestly.

2. The "let's get to know each other" call with no purpose

Thirty minutes, plus prep, plus the break in your day. Ask for the purpose before accepting.

Happy to. So it's useful for both of us, can you tell me in one sentence what you'd like to get out of it?

3. The vague partnership

"We could do something together." With no number and no deadline, it's one more meeting.

4. The discount requested before even trying

A discount granted up front teaches the customer your price is negotiable. Offer a smaller scope instead.

5. Your own Tuesday-night ideas

The new offer, the new channel, the website redesign. Put them on a "later" list and reread it once a month.

The one-question filter

Before saying yes: "Does this move this week's priority forward?" If the answer isn't a clear yes, it's no, or not now.

The number to track

Hours per week spent on tasks you hadn't planned on Monday. The goal isn't zero, but under five.