The 20-minute weekly review: the ritual that stops you going in circles
Without a checkpoint, a busy week looks like a useful one. Twenty minutes on Friday is enough to tell them apart.
When you work alone, nobody asks "so, how was your week?". The result: you chain full weeks without knowing which ones moved revenue. A weekly review answers that question in twenty minutes.
When and where
Friday at the end of the day, or Sunday evening. Always at the same time, in the same document. Consistency matters more than format.
The four questions
- What brought money in? A sale, a reply, a meeting. Write the number, not the feeling.
- What took time and gave nothing? Be specific: "3 h on the logo", "2 h of competitor research".
- What did I push back? The task that shows up on the list every week is often the one that matters.
- What is THE priority for next week? Just one. If you write three, you have none.
The three numbers to log
- new customers or new sales;
- open sales conversations;
- hours actually spent on acquisition.
That last number often surprises people: many founders discover they spend less than 20% of their time finding customers.
What not to do
- Rewrite your whole strategy every Friday.
- Judge the week by how tired you feel.
- Skip the review in bad weeks: those teach the most.
The number to track
The share of weeks where Monday's priority actually got done. Above 3 weeks out of 4, you're moving. Below that, your priority is too big: cut it in half.
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