Leads, but nobody signs

What is actually blocking you

• You end conversations without a dated next step.
• Your offer asks for a decision too big for a first commitment.
• You follow up whenever you remember, so deals go cold.

Today's plan

1. 01Prepare

   Reopen your 5 warmest deals (10 min)

   For each one: the last thing said, the real objection, and the smallest possible decision (a 20-minute call, a paid trial, a start date).

2. 02Execute

   Follow up with one closed question (25 min)

   "Do we start on the 12th, or is this not the right time?" One proposal, one date, one graceful exit. A clear no beats a deal that has been open for three weeks.

3. 03Measure

   Count the decisions you got (3 min)

   Target: 5 clear answers, yes or no. We measure decisions, not "interested" replies.

Mistakes to avoid

• Cutting your price before hearing the real objection.
• Adding features to convince a prospect who never gave a date.
• Letting more than 7 days pass without a follow-up: the deal dies on its own.

Frequent questions

Isn't asking for a decision too pushy?

Offering a date and a graceful exit respects everyone's time. What annoys people is a vague follow-up repeated with no proposal.

What if everyone says no?

That's usable information: the offer or the target needs fixing. Five clear no's beat fifteen deals in limbo.